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The Ultimate Guide to Velocity (Part 1)
 • Jordon White
Trade Management for New CPG Founders
 • Jordon White
1
40 Ways to Drive Trial
 • Jordon White
8 Ways to Defend your Brand Against Copycats
 • Jordon White
1
From Walmart Buyer to CPG Founder
 • Jordon White
The Ultimate Guide to Velocity (Part 2)
 • Jordon White
The Receipt #3 🧾
Third-time founders, good decision-making is good strategy and consumption is king
 • 
Jordon White
The Receipt #2 🧾
AI predictions, Principles for hard times and the future of household names
 • 
Jordon White
The Receipt #1 🧾
Channel vs product, retailer problems and one-person startup strategy
 • 
Jordon White
A Survival Guide for CPG brands
3 principles to help your CPG survive hard times
 • 
Jordon White
From Walmart Buyer to CPG Founder
Micro-interview with Benn Manning
 • 
Jordon White
40 Ways to Drive Trial For Your CPG (Part 2)
Ideas to help you get unstuck
40 Ways to Drive Trial
In-store demos are just the beginning
 • 
Jordon White
26:07
Trade Management for New CPG Founders
A conversation with trade management expert Fred Schroeder
 • 
Jordon White
1
If You Build Something This Year
How to build the world you want to see through product development
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Jordon White
2
Shelf Conscious
Shelf Conscious
A newsletter about how to build a consumer brand.
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